+31 6 81384953 [email protected]

Scale up your organization
with a Design System

Provide a consistent user experience, build-in accessibility and boost the velocity of design/development for mobile and web applications.

Daan Leeuw Design System Designer

Scale up your organization with a Design System

Provide a consistent user experience, build-in accessibility and boost the velocity of design/development for mobile and web applications.

Daan Leeuw Design System Designer

Expertise

Design Systems

Creating unified design systems for a consistent user experience, boosting the velocity of design and development.

Accessibility

Committed to inclusive design, I prioritize accessibility by implementing best practices and adhering to standards like WCAG.

Design Ops

Specializing in Design Operations, I optimize workflows, enhance collaboration, and align design efforts with organizational goals for increased productivity.

UI / UX Design

Expert in user-centric design, I create intuitive interfaces and delightful user experiences by applying UX principles to optimize digital interactions.

Figma

Expert in Figma, I know all the ins and out about building components, auto layouts and prototyping.

Design Systems

Design Systems

I build cohesive design systems that ensure consistency across products, accelerating design and development while improving the user experience.

Design Ops

Design Ops

I streamline design operations to boost productivity, optimizing workflows, improving team collaboration, and aligning design with business goals.

Visual Design

Figma

I’m a Figma expert and educator. Teaching designers how to build components, use auto layout effectively, and prototype with confidence.

UI/UX Design

I design intuitive, accessible interfaces that solve real user problems—combining research, UX strategy, and clear interaction design.

Portfolio

Genoma

Genoma, Veriff’s Design System

CTRL

CTRL

EPO

European Patent Office

Swipeguide

SwipeGuide

Full Portfolio

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Latest work experience

PepsiCo

Design System Lead

European Patent Office | NTT DATA

Design System Designer

ESDI (Ramon Llull University)

Figma Teacher

Veriff

Design System Designer

Ctrl ✜ (fka XDEFI Wallet)

Freelance Design System Designer

SwipeGuide

Freelance Design System Designer

About me

I’m an UI/UX designer with 7 years of experience, and for the past 4 years I’ve specialized in Design Systems and Design Ops.

I’m passionate about building scalable, accessible design solutions that empower teams and elevate product quality. With deep expertise in Figma, strategic planning, and process standardization, I help organizations deliver consistent and efficient user experiences.

About Daan Leeuw

Reviews

“Daan is amazing at what he does and is a wonder to work with. His work on the design system at Veriff made the whole design team’s functioning so much smoother and efficient. It was definitely the most functional and complete design system that I’ve worked with. Everything was maintained and updated with precision and great UX. Not only that, but he always worked towards the future vision of the design system, ensuring that we were constantly progressing and improving. He will be an asset to any design team looking for a key player and a delightful teammate.”

Jennifer

Senior Product Designer (UX/UI), Veriff

“Daan was a key piece of our design team and I was very grateful to have the opportunity to collaborate with him regularly. Daan’s impact was like a breath of fresh air, making things so much smoother for all of us.

Daan’s stood out for his thoughtfulness and his knack for spotting the little details, all while keeping an eye on the big picture and the long-term strategy of our Design System. But what makes him even more awesome is that he jumped into various initiatives and made sure designers and engineers were on the same page, upgrading processes and workflows in broader areas.

Any team that has the chance to work with Daan is in for a real treat. I am confident that their work will experience a major boost. I can’t recommend Daan enough as a fantastic team player who knows how to make things shine.”

Andrea

Senior Product Designer (UX/UI), Veriff

Talks

Daan Leeuw - Talk @ Damn! I'm OPS Designer
Daan Leeuw - Talk @ Damn! I'm OPS Designer

🚨 Oh no, the Design System Police is here! @ Damn! I’m OPS Designer

At Damn! I’m an OPS Designer, I presented “🚨 Oh no, the Design System Police is here!”, a talk on how we handle Design System compliance at PepsiCo. I shared the processes and tools we’ve put in place to maintain consistency across teams in a large organization like PepsiCo.

And believe it or not, the Design System Police left without issuing a single ticket!